Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.

This matte pomade will give you monster grip and texture without drying stiff or shiny. It’s great for more natural looks or to add grit and hold to thin hair. Use a small amount to add definition to curls and longer hair, or build up a strong grip on fine hair that needs extra help holding styles. May be used on damp or dry hair, but for a true matte finish, start with dry hair.